Growth & Social Media Marketing Specialist

Gataca is a cybersecurity company specialized in digital identity technology.

It enables organizations in regulated industries to verify customers in a single tap by interacting with digital identity wallets, while assessing risk in real time to accelerate and simplify compliant identity verification.

We're hiring a Growth & Social Media Marketing Specialist to take ownership of Gataca's social presence and growth experimentation across international markets.

This role combines strategic thinking with hands-on execution: you’ll define how we show up on social, build and scale our content engine, and continuously test new ways to drive qualified demand and strengthen our category positioning.

You’ll operate with a high degree of autonomy, setting priorities, launching initiatives, and iterating quickly based on performance data.

• Social media strategy & execution across LinkedIn (primary), Facebook and Instagram.
• Content engine. From short-form posts and thought leadership long form content to press releases and presentations.
• Growth experiments. Identify scalable, high-impact opportunities to grow MQLs, audience, and category authority.
• Plan, execute, and optimize digital marketing campaigns using performance data to drive lead generation and brand visibility.
• Press, partner, and co-marketing communications as part of the broader brand effort.
• Analytics & reporting. Define what we measure, build the dashboard and translate data into insights.

• 5+ years of proven B2B marketing experience, preferably with exposure to SaaS, cybersecurity, or compliance-driven sectors.
• C1+ English proficiency (written and verbal) is a must-have. You'll be writing and speaking publicly under our brand.
• Demonstrable social media track record. You've personally grown a B2B social account, newsletter, or community to meaningful traction.
• A growth hacker's mindset. You've shipped scrappy experiments, learned to kill what didn't work, doubled down on what did.
• Strong analytical skills. You're comfortable in GA4, Google Ads, HubSpot, and dashboards.
• Autonomous and results-driven, comfortable taking initiative in a fast-paced, international environment.
• Additional languages (e.g., Spanish, French) are a plus.

• Location: Madrid-based with 80% remote flexibility
• Flexibility: Flexible schedule and flexible compensation package
• Work-life balance: Reduced working hours during summer + birthday off
• A genuinely great, international team that takes the work seriously and itself less so.